上海泽研智趣数字科技有限公司
Shanghai Zeyan IntelliPlay Digital Technology Co., Ltd.

Professional Services

Start with market insight.
Build evidence for decisions and action.

Market research establishes the fact base, management consulting shapes direction and pathways, and digital tools improve efficiency where they add value.

Explore our services View case studies
Digital automotive consumer research
ResearchInsightAction

Our Services

Three capabilities serving one business decision

Market research and management consulting are our core services. Consulting AI agents are an emerging capability used selectively to improve delivery.

Market Research engagement
Market Research
Market Research01 / 03

Market Research

Rigorous research for critical business decisions

Focused on automotive and consumer sectors, we build evidence across markets, consumers, products, brands, channels and competitors to support market entry, product development, brand growth and competitive response.

Objective

Turn fragmented market information into verifiable facts, trend judgments and decision-ready insight for management teams.

Typical Questions
  • Consumer needs and segmentation
  • Product, concept and experience testing
  • Brand equity and marketing diagnostics
  • Channel research and competitive intelligence
Typical Deliverables
  • Research design and sampling plan
  • Qualitative and quantitative analysis
  • Consumer insight and opportunity map
  • Management presentation and recommendations
Management Consulting engagement
Management Consulting
Management Consulting02 / 03

Management Consulting

Turn insight into direction and action

We develop practical plans across long-term strategy, growth, operating transformation and organizational alignment, helping leaders make choices and design action in complex environments.

Objective

Clarify strategic direction, improve the operating model and align capabilities so external opportunity becomes internal commitment, implementation rhythm and measurable progress.

Typical Questions
  • Long-term strategy and portfolio
  • Growth pathways and market entry
  • Operating transformation and optimization
  • Organization, people and supply chain
Typical Deliverables
  • Strategy and operating diagnostic
  • Objectives and strategic pathways
  • Phased implementation roadmap
  • Governance and review mechanism
Consulting AI Agent engagement
Consulting AI Agent
Innovation Tool03 / 03

Consulting AI Agent

Digital tools that strengthen professional delivery

We decompose market research and consulting workflows into reusable digital capabilities for information organization, knowledge retrieval, structured analysis and first-draft development. Products remain in internal development and validation.

Objective

Improve information processing, retain engagement knowledge and strengthen delivery consistency while consultants remain accountable for assumptions, judgment and final quality.

Typical Questions
  • Rapid industry and competitor review
  • Consumer feedback classification
  • Structured analysis support
  • Project knowledge retrieval and reuse
Typical Deliverables
  • Engagement-level intelligent workflow
  • Tailored knowledge base and prompt system
  • Internally validated agent prototype
  • Consultant-reviewed structured output

Research Modules

Research across the consumer journey

From understanding people to validating products, communication and service, we turn real consumer needs into practical product and brand action.

Understand who buys and why

People First

01
Segmentation and target users
Personas and lifestyles
Attitudes, beliefs and purchasing power
Needs, motives and behavioral evidence

Find product opportunities that earn preference

Products People Choose

02
Idea and concept research
Win-loss and competitor studies
Product usage and satisfaction
Experience and opportunity exploration

Validate content that reaches and motivates

Compelling Communication

03
Marketing mix and brand health
Digital campaign and social listening
Owned-channel reach and conversion
Online acquisition effectiveness

Improve the end-to-end service experience

Service That Matters

04
Brand service system evaluation
Dealer satisfaction and advocacy
Audits, satisfaction and mystery shopping
Service standards and experience improvement

Innovative Methods

Bring research closer to real experience

Method innovation is not a technology showcase. It helps participants enter a realistic context and gives teams behavioral evidence beyond stated answers.

1.0

Questionnaire + Paper

Capture stated responses and foundational facts as an input to decisions.

2.0

Big Data + Digital Fieldwork

Combine scaled data and behavioral records to extend reach and execution efficiency.

3.0

Insight + Context + AI

Connect behavior, context and reasoning to support consultant-led business decisions.

3D Scenario Walkthrough

Create an experienceable context before a product is fully realized, helping participants provide more concrete feedback.

Generative Scenario Simulation

Use generated video or imagery to present future use cases and support product concept or Dream Car co-creation.

E&A Behavioral Curve

Combine explicit statements with subconscious behavioral signals to identify feelings that words alone may miss.

Multisensory Experience

Use sound, light and environmental design to create immersive experiences grounded in experience rather than imagination.

Project Workflow

From framing the question to enabling action

Every engagement begins with a real business question, with senior consultants involved in judgment and quality control at key stages.

01

Frame the Question

Clarify the context, decision objective, key hypotheses and information gaps.

02

Design the Research

Define samples, methods, the question framework and data collection path.

03

Develop the Insight

Turn primary and secondary evidence into explainable, verifiable conclusions.

04

Enable Action

Define recommendations, priorities, an action roadmap and a review mechanism.

Evidence in Practice

Methods prove their value in real engagements

Explore our automotive and consumer experience and the fieldwork network supporting multi-market execution.

View case studies

Start with a critical business question

Tell us about your industry, decision context and information gaps. We will design an appropriate research or consulting path.

Start a project conversation Meet the team