Experience & Case Studies
From multi-city fieldwork and immersive experiences to user needs exploration and brand equity diagnostics, each research design is built around the business decision.
Industry Experience
Our deepest experience is in automotive and consumer sectors, with methods and fieldwork resources tailored to each business question.
Resource Coverage
Coverage spans Tier 1 through Tier 5 cities in China, with overseas resources centered on Southeast Asia and extending to major European and American markets.
Tier 1 through Tier 5 markets
Coordinated multi-city execution
Full-time and flexible resource network
Core coverage includes Thailand, Malaysia, Singapore, India and Vietnam, supported by project resources in North America, South America, Germany, France, the Netherlands and other markets.
Case study note: Brand names are anonymized to protect confidential client information. The examples focus on the research context, execution method and project objective.
Automotive Experience
From product definition and design experience to brand equity diagnostics, including static tests, dynamic drives, co-creation and depth interviews.
Validated consumer color preferences and evaluated how alternative colors matched the vehicle design.
Evaluated usability, tactile feel and design across the gear selector, climate controls, vehicle key and other components.
Explored core needs for a next-generation vehicle through real-life tasks and usage contexts.
Recreated representative driving situations in an industrial park using realistic road layouts, full-scale figures and traffic signage.
Worked with industry experts and target users to explore future needs and high-potential product opportunities.
Diagnosed changes in brand salience and informed a revised brand house and future growth direction.
Consumer Experience
Research across product upgrades, content conversion, taste testing and consumer journeys, combining qualitative, quantitative, eye-tracking and longitudinal methods.
Explored daily use, attitudes, purchase drivers and acceptance of a new format to guide product improvement.
Identified attention points, purchase motivations and journey friction to improve content and conversion design.
Reconstructed the journey from awareness to purchase and explored brand attitudes, taste preferences and expectations.
Compared acceptance and preference across candidate flavors to provide quantitative guidance for launch.
Recorded daily travel and styling needs to understand functional and emotional value and expectations of luxury fashion.
Studied consumption contexts and habits and evaluated product taste and packaging design.
Tell us about your industry, context and decision objective. Our team will design an approach suited to the question.
