01
Our Role
We bring an independent perspective to market facts and growth opportunities, then translate research findings into clear business language for management discussion and decision-making.
ZEYAN Marketing & Consulting
Understand markets through rigorous research.
Strengthen decisions through consulting.
Shanghai Zeyan IntelliPlay Digital Technology Co., Ltd. aims to be a long-term external partner on critical growth questions, combining rigorous research, consultant judgment and practical recommendations to support better-informed business choices.
Our Positioning
Focused on market insight and management decisions
We provide structured support across markets, consumers, competition and strategy execution, turning information into evidence and evidence into decisions.
02
Our Focus
We focus on automotive and consumer sectors, with work spanning long-term strategy, brand growth, product innovation and customer experience.
03
Delivery Principles
Every engagement is question-led, evidence-led and action-oriented. Clear conclusions and practical recommendations take priority over standard templates.
Business Focus
Two core practices for critical business questions
Market research establishes the fact base. Management consulting turns findings into direction and action. Digital and AI tools improve efficiency and knowledge reuse.
BUSINESS 01
Build the fact base through research
Market Research
We study industries, consumers, products, brands, channels and competitors to build the evidence required for market entry, product development, brand growth and competitive response.
Consumer insight and segmentation
Product, concept and experience testing
Brand diagnostics and marketing evaluation
Channel research and competitive intelligence
BUSINESS 02
Turn insight into direction and action
Management Consulting
We develop practical plans across strategy, growth, operating improvement and organizational alignment, helping clients turn external opportunity into internal commitment and action.
Mid- and long-term strategy
Growth pathways and business portfolio
Operating improvement and transformation
Organization, people and supply chain
Professional Team
A specialist team for each business question
Senior consultant judgment anchors a team combining market research, strategy, data analysis and delivery management from evidence through recommendation.
Engagement Lead
Owns client objectives, research direction, key judgments and final delivery quality.
Research Consultant
Designs the research, conducts interviews, analyzes evidence and develops insight.
Strategy Consultant
Translates research insight into strategic choices, business pathways and implementation priorities.
Data and Modeling
Supports quantitative analysis, data preparation, visualization and business modeling.
Senior involvement throughout
The team does more than execute. It turns complex information into judgments management can understand and use.
01
Business Empathy
Research starts with the client's real commercial objective rather than a standard answer.
02
Senior Involvement
Senior team members directly shape key interviews, judgments and conclusions.
03
Tailored Research Path
Qualitative, quantitative and desk research are combined for the industry and decision context.
04
Traceable Evidence
Every material conclusion links back to facts, samples, interviews, data or industry logic.
Founding Team
Founding team
Led by experienced market research and strategy professionals, bringing industry knowledge, sound methods and consultant judgment to every engagement.
Market Director
Emily Yan
Emily has more than ten years of market and consumer research experience, with deep expertise in qualitative insight and identifying real needs through conversation and behavioral evidence.
- Translates complex consumer insight into strategic, actionable business recommendations
- Has led dynamic and static vehicle clinics, concept tests, advertising tests and related research
- Brings experience in customer satisfaction, trend research and consumer segmentation
Strategy Consultant
Zhe Fan
Zhe has more than ten years of strategy consulting experience with established Chinese and international firms, developing practical strategy and operating solutions from multiple perspectives.
- Engagement experience across manufacturing, real estate, financial services, durable goods and automotive
- Expertise spanning market research, long-term strategy, organization and people, operating transformation and supply chain
- A Vibe Coding practitioner and AI agent technology advisor, advancing new research and consulting workflows
Research first. Action always.
Research to clarify the market. Consulting to move the business.
Talk to us about market research, consumer insight, brand growth, strategy or another critical business question.
Start a project conversation